Crave. Don’t compromise.
IndulgentSnackableNo Refined SugarNo Preservatives
Couverture chocolateWhole datesRoasted almondPeanut butter
No refined sugarIndulgentNo preservativesSnackable
Thin. Chalky. A cooling sensation on the palate. That telltale aftertaste that arrives a second after the sweetness. Sweeteners you’d rather not read about. “Sugar-free” desserts in India have asked you to accept less for so long that most people stopped expecting otherwise.
We started from the other end. Decide what the dessert should taste like, then do whatever the formulation demands to get there - no shortcut that shows up on the palate.
No refined sugar. No apology on the palate.
Three things you’ve already decided.
The “sugar-free” aisle lost you at the label. Too many workarounds, too much aftertaste. You tried it once.
You still want the real thing - rich, indulgent, worth every craving - without paying for it with your diet.
Soft dates, filled with a whole almond and creamy peanut butter, enrobed in premium no-refined-sugar chocolate.
No refined sugar.
No preservatives.
We build every product against the same four standards. If a formulation can’t clear all four, it doesn’t ship, however good it looked on paper.
And what we won’t do - not out of principle for its own sake, but because each one is how the category lost people in the first place:
A
Built and scaled consumer products in India and the US. IIT Kharagpur, UC Berkeley Haas.
At Berkeley’s Alt: Meat Lab, led a team making soy milk without the aftertaste - the same problem, in a different aisle.
I
Three years in people strategy at Cummins, embedded with R&D leaders and then on a manufacturing site. NMIMS Mumbai.
Leads product and operations: formulation, sourcing and the taste standard every batch has to clear - she was the customer before she was the founder.
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